Hip hop artists online are always struggling with gaining new fans or even just simple followers. They think that posting music on Soundcloud or Youtube will help them go viral then later become frustrated when their music barely gets any plays or views. These days, you have to be more strategic if you want to attract people to your work. Simply tweeting and tagging people to your posts won’t cut it anymore. In fact, other online artists do that so much that it has become annoying and regular people just ignore music links. Yup, online artists have become spammers.
Don’t worry though, I will teach you a strategy that I use myself that will attract people to you and your music rather than you having to ask them for a play. In fact, this will build longevity and you will get more than just a view or a play; you will get a fan and most importantly, their loyalty.
Follow 50-100 different People a Day:
The logic here is for people to follow you back. As an artist, gaining new followers builds brand awareness which allows them to see your posts and content that you provide. This practice also builds momentum as you watch your followers grow. Keep in mind that some people may not follow back and that most social networks have a follow limit ratio. Once you hit that ratio, you may need to unfollow those who are not following you in order to start following again. A way to easily unfollow those who are not following you back is by using a website called manageflitter.com
Think about each follower as a customer and your social network account as the store. The more customers that you bring to your store, the more chances you have to interact with them and even gain a sale to your music or merchandise. Some customers may come through and just look around but if they find value in you, they will surely come back again.
Provide Great Content!
Having followers means nothing if you can’t turn them into fans. You can only consider someone a fan if they either interact with your posts or take interest in your music. Great content needs to either be useful or entertaining. For example, I follow entrepreneurs because they provide tips and motivation for growing businesses. Not only that but they provide the information I need that I also find useful. I follow sports accounts to stay updated with my favorite teams and players. I follow my favorite artists and producers to see what they’re up to and to have an inside scoop on their lives. Athletes and artists to me are more on the entertainment side. Either way, their content catches my attention and that is what’s most important. That is the value they provide.
What kind of Content should you do?
- As an artist, the best thing you can do is to post content which showcases your skills. I’m not talking about reposting the same song every day either. You can try posting daily or weekly bars or do ciphers via live streams. Even consider submitting your weekly bars to sites like cyphercircuit.com and other hip hop blogs that feature artists.
- Teaching is one of the best forms of content. You can do a tutorial on structuring a song or teach enunciation. Showing your expertise in your craft builds authority within your community and lets people know that you are no amateur. For a couple of months, I started doing video blogs on Youtube on giving tips about how to grow a fan base. Doing these few videos helped bring traffic and sales to my hip hop instrumentals and hip hop beats for sale. I provided value for my audience while creating value for myself and for my brand.
- Doing reviews of other artists work is great way to not only provide content but to also network with other people in your field. That kind of content gives people a reason to connect with you because you are offering something that can benefit them. Now that is value.
- The most popular form of content today is a documentation of your journey. Doing this will show your viewers the authenticity of your grind. Many people pretend to be something they’re not online but by documenting your journey, you allow yourself to share the details and truth of what you do. Documenting your journey and work ethic will inspire people to go after their own ambitions. If they can become inspired by your actions, they will feel a greater connection to you.
So What now?
When it comes to marketing yourself and your music, the only thing you should be focused on is providing content. Unless you have a massive budget dedicated for P.R and online advertising, content marketing is the cheapest and most effective way to grow your fan base.
However you decide to put yourself in the public eye, the most important thing to do is to just take action and do it consistently. As long as you build momentum for yourself, people will become curious and attract to your content. It is the Law of Attraction.
The reason that content marketing is most effective is because you are giving value to others while also creating value for yourself. Simply releasing music online won’t make you go viral.
There are hundreds of thousands of talented artists out here in the world; the real question is how will you stand out from the rest?